HEALTH TRANSFORMATION COACHING

For dads who can buy anything except their health back.

Bloodwork first and a guy who has been in the hole. No guessing. No fad diets. No one screaming in your face.

Paul Berens on the bench in his gym
Lift now. Better dad later.

ONLINE. UNFILTERED. HONEST. TO THE POINT.

I'm the anti coach coach.

We have all been coached to fucking death. The screaming. The 4am ice baths. The guy yelling raw raw in a tank top. That's not coaching, that's content.

I coach for real fucking life. You want a bourbon and a cigar? Fucking cool. Where's my invite.

You can eat real food, train like a man and still be at every dinner. I'll show you how.

Sound familiar?

MY STORY

I've been in the hole.

I was a firefighter. Then I walked out of the service fat, weak and worn out.

I know what that costs. Bad bloodwork. Worse sleep. Kids watching Dad fade.

So I rebuilt. At 41, with two boys and a business I run with my wife, I'm the strongest I've ever been.

Now I run the whole rebuild for other dads. You don't have to figure it out. I already did.

Paul Berens before his rebuild
Before
Paul Berens after his rebuild, mirror selfie in his gym
After

Why this is different

Most coaching hands you a meal plan and a pep talk. I start with your bloodwork and find out why you're exhausted at 42.

Labs first

We run bloodwork before we build anything. Guessing is how guys stay tired for ten years.

Labs, made easy

I'm a health coach and I run a business with my wife. That means I can get your labs run. The labs themselves are not included in coaching.

Me, every week

A guy who has been in the hole, holding you accountable every single week until it sticks.

How it works

01

Apply

Two minutes. Tell me where you're at.

02

Fit call

Fifteen minutes. We see if this is right for you.

03

Bloodwork

We find out what's actually going on. No guessing.

04

Your rebuild

Your plan, coaching and weekly accountability.

This is for you if...

  • You're a dad, 35 to 50, done running on caffeine and excuses.
  • You can buy almost anything, except your health back.
  • You want someone to find the problem and run the whole thing.
  • You're ready to put real time and money into this.

This is not for you if...

  • You're shopping for the cheapest option.
  • You want a free meal plan and a thumbs-up emoji.
  • You need someone screaming at you to show up.
  • You're looking for a 30-day shred. That's not this.

BEFORE YOU APPLY

If you want your weekly Happy Meal calories, or you're wondering if you can use food stamps, this isn't for you.

This is for the dad who is done guessing and ready to put real time and money into getting his health back. If that's not you, save us both the application.

Straight answers

What does it cost?

It's an investment. We cover it on the call once we know it's a fit.

How much time does it take?

Less than you're spending on your phone.

Do I have to do labs?

Yes. We don't guess.

No pitch. Just a conversation.

If you've been thinking about this for a while, apply. Two minutes. I read every one personally.

Apply To Work With Me
Apply To Work With Me